Wild Goose was founded in 2023 by three women who shared a passion for fashion and design. The founders saw a gap in the children's wear market for unique, high-quality clothing and decided to create their own brand to fill that gap.

The founders spent months researching and worked tirelessly to design their first collection of retro-inspired children's clothing. They were inspired by retro designs from the 1990s and aimed to create clothing that would inspire children's imaginations and promote creativity and individuality.